How Logo Colors Can Improve Your Brand
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
Different feelings are felt with different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
Orange is a friendly, playful color. It is a color of energy. Children love this color.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
The most popular logo color is blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.